9 Benefits of Mobile Apps for Enhancing Business Growth and Customer Experience
Explore the benefits of mobile apps that go beyond boosting online presence, helping businesses save time, cut costs, and enhance customer satisfaction.
It is no surprise to see how organizations of all sizes and shapes are switching to mobile applications (Whether iOS apps, Android apps, or cross-platform apps) with the one and only purpose - to widen their reach to the target audience, raise brand awareness, and eventually boost revenue, of course. Look at the following stats; we would not be surprised as well if we were you:
88% of the time on mobile devices is on applications. Therefore, we would not be amazed either if we saw how more and more businesses are leveraging different ways to get their successful app made and rolled out to the Apple app store or Google Play store other than an in-house team.
In reality, there are multiple paths leading to a single destination. Purchase an off-the-shelf app, opt for an available app builder and template, hire freelance mobile app developers, or, last but not least, outsource it to a dedicated team. All bring benefits and pose challenges, and the choice is determined by your development budget, timeline, business objectives, etc. But above all, outsourcing remains a preferred option among businesses for the safekeeping and benefits it promises.
In the mobile app industry, it is a strategic maneuver to contract out a mobile app development company – a capable hand – to join and empower or completely take over a project, spanning the entire development process from ideating, planning, wireframing, designing, developing, and testing to deploying and maintaining.
Derived from the current needs and in-house potential of both technical capabilities and manpower, business owners can delegate tasks of creating mobile apps to external agencies, consultants, or software houses whose main line of work is to handle custom software development projects of all sizes and complexities.
Basically, mobile app development outsourcing services belong to the suite of IT outsourcing models that are known as a popular outsourcing practice alongside staff augmentation, project outsourcing, and others.
Let’s dive into the details of why outsourcing mobile app development for business is one of the best choices to make in the current market.
It is not rocket science that budgets are always a notable factor in determining how you can bring your app idea to fruition and make it work as intended. More businesses have chosen to venture to offshore destinations, typically the IT powerhouse - Vietnam, expecting an affordable cost for a high-quality product.
For most companies, this perk is the deciding factor for outsourcing the mobile app development process. When you outsource, you only pay for the service delivered - no headache like recruiting, hiring, training, and maintaining a bulky team of professionals. The mobile app development agency can provide everything you need, including personnel, infrastructure, and tools, at a fraction of the cost.
Moreover, business owners have less worry about cost overrun as they can negotiate a budget with the outsourcing partner before signing the contract. Outsourcing companies offer flexible payment terms such as per-project basis, time and material basis, pay-as-you-go, or milestone payments to minimize risks and ensure cost efficiency. Also, outsourcing mobile application development eliminates the hidden costs. These refer to expenses like office space and equipment, employee benefits, taxes, insurance, software licenses, training programs, etc.
With each and every small course of saved budget, companies can prioritize allocating more resources to core aspects of business operations or invest in other valuable activities - E.g., marketing strategy.
In today’s fast-paced development environment, where being the first to launch a product can make or break your app business, outsourcing mobile application development can significantly cut down on the time of completing all phases compared to in-house efforts.
Nearshoring partners or offshore vendors are known for their agile and streamlined workflow that commits to delivering results much faster than in-house teams. With a proficient team and advanced tools at their disposal, they can cut down on unnecessary process delays caused by poor communication, task redundancies, and quality issues that often happen in the traditional software development model.
With an experienced team and streamlined processes in place, the work goes smoothly without any need for trial and error, thus minimizing the time spent on each task, rolling out a minimum viable product (MVP) in a short time, and even delivering the finished product faster.
Many tech companies feel the pressure of keeping up with competitors in terms of the best technology stack and expertise.
Outsourcing your mobile app development project gives you access to a world of top-notch talent, expanding your horizons beyond your local market. This is particularly beneficial if you are operating in a region with a shortage of specialized talent or high competition for tech skills.
Outsourcing partners tend to have an army of professionals specialized in different areas, such as user experience (UX) design, user interface (UI) design, software architecture, coding languages, development frameworks, project management, QA testing, etc. With their diversified expertise, they can tackle any challenge that comes their way toward native apps, cross-platform apps, or hybrid app development.
Not only do these professionals have stellar technical skills, but they also bring to the table a wealth of experience from different industries and sectors. They have likely worked on a broad range of projects, which equips them with a deep understanding of what works and what doesn’t on both app stores. If you want to try new app ideas or plan for new features - such as in-app purchases - you can bank on their expertise and experience to make informed decisions on the best approach and execution.
Quality assurance (QA) is crucial in the mobile app development process that companies cannot afford to overlook. Not only should your app work as intended, but it should also be user-friendly, secure, and scalable.
Outsourcing partners understand the significance of quality and have stringent processes in place to deliver robust and high-performing apps. They follow established industry standards for development, testing, and deployment to ensure the utmost quality of your app. Additionally, they can conduct user acceptance tests (UAT) with real users through beta testing or focus groups, which provide valuable feedback for further improvements before releasing the final product. With this level of expertise and attention to detail, you can expect a top-quality app that meets your users’ expectations and adds value to your business.
The reality is that app development comes with inherent risks of failure. You possibly run into the risk of overspending budget, missing launch deadlines, encountering functionality issues that users encounter, or worse - your app may not be well-received by the market. These can all have detrimental effects on your business, especially for startups and small companies with limited resources.
A reliable, experienced outsourcing company can be your helpmate in dealing with your concerns. With a considerable track record of successful projects, they have a critical eye on detecting potential issues early on, as well as taking proactive actions to mitigate risks and prevent failures. In worse cases, they also have disaster recovery plans ready to address any unforeseen issues that may arise during development. This level of preparedness gives you peace of mind, knowing that your project is in good, capable hands.
Briefly, outsourcing is a strategic business model for those companies that want to gain an edge in the market and have their mobile application developed efficiently, cost-effectively, with quality assurance, and within a shorter turnaround time. And the aforementioned benefits are solely the typical advantages that outsourcing brings to the table. Depending on your app’s scale and scope, you may find even more benefits in outsourcing, which makes it a truly compelling option for businesses of all sizes and industries.
However, nothing is flawless, and outsourcing also has its downsides. If you prepare to make a move with mobile app building and an IT outsourcing partner, then also do prepare to confront the potential roadblocks and overcome them.
Once again, are these benefits enough to convince you to take a leap with mobile app development outsourcing services? If yes, then go ahead and make sure you choose the right partner. But if you are still confused, feel free to consult with mobile app development industry experts for further information and queries. By that, we mean contact us now.
Who are we? We are Orient Software – a one-stop IT outsourcing powerhouse for all kinds of software development services you need. Why us? Solid expertise, extensive experience, a deep understanding of mobile app development, quick mind with leading technological advancements, or else. We have them all and even more.
So, what are you waiting for? Let’s get started on your mobile app development journey together. So, if you have a great idea for an application or need to update your existing one, don’t hesitate to consider outsourcing with us. We guarantee to deliver the best results and give your business a competitive advantage in the ever-evolving market. Let’s work together towards success.
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